It goes without saying that I'm a lover of all things J.Crew, especially their sister store Madewell. A little over a year ago, Alexa Chung came out with her line for Madewell and it was to die for. She is a "cookie cutter hipster" as she calls herself. Her Fall 2011 campaign recently came out and every piece from her collection is awesome. I love the way she mixes prints and patterns that I would never put together and makes them look so effortlessly cool. These are a few photos from the lookbook. More of her collection can be seen, and bought, at Madewell. My personal favorite pieces are the Fisherman Knit Sweater and the Cora Dotted Shirt (seen in the second photo). Must-haves.
Photos: Madewell
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